G Singh
1 year ago
Produce freight
Reefer freight for people who get paid on arrival temp.
Arrival temp is the whole game
A produce receiver does not check whether the trailer ran. They probe the product, pulp temp, and compare it to the BOL. If it is out of range the load gets rejected, and the argument afterward is decided entirely by documentation you either have or do not.
Pre-cooled before loading
The trailer is brought to setpoint before product goes in, and we confirm it rather than assume it.
Pulp temps on the BOL
Taken and recorded at origin, so the number that decides acceptance exists in writing before the truck leaves.
Continuous run, in writing
Specified on the rate confirmation rather than agreed verbally, with the reefer download available on request.
The mistake that costs the most
A reefer maintains. It does not cool.
Produce loaded above target arrives above target, and the reefer download will show the trailer ran perfectly the entire trip. The carrier is off the hook, the receiver rejects, and the loss lands on the shipper. Pre-cooling and pulping at origin is what prevents it.
Seasonal capacity
Produce season moves. When the Valley, Nogales or Salinas is running, reefer capacity in those markets tightens and rates move fast, sometimes daily. If you have a seasonal program, talk to us before the season rather than during it. Committed capacity booked in advance costs less than spot capacity booked in a shortage.
When a load gets rejected
A rejected load is a clock. Product deteriorates while the argument happens, so the priority is finding a home for it fast rather than winning the argument first.
Reconsignment while the claim builds
We work the reconsignment while the claim documentation gets assembled. Note the rejection reason and get temperatures recorded at the receiver before the truck leaves.
What shippers say about working with us
Common questions about produce freight
What is pulp temperature?
Pulp temperature is measured inside the product itself, not the trailer air. Receivers check it by probing a case on arrival and comparing it to the BOL. It is the number that decides acceptance or rejection, and it can differ meaningfully from air temperature.
Why was my produce rejected when the reefer ran correctly?
Almost always because the product was loaded warm. A reefer maintains temperature rather than removing heat, so product loaded above target arrives above target even with a perfect unit. Pre-cooling the trailer and recording pulp temps at loading prevents most rejections.
Do produce loads need continuous run?
Generally yes. Cycle mode lets temperature swing and airflow stall between compressor cycles, which fresh produce does not tolerate. Continuous costs more in fuel and rate. Specify it on the rate confirmation so it is binding rather than assumed.
What we move
Fresh fruit and vegetables, temperature-sensitive perishables, processed and packaged produce, and organic and specialty lines where traceability and gentle handling matter as much as the setpoint.
Tell us the commodity, the setpoint, and who is receiving it.
That is enough for us to put the right trailer on it, set the run mode in writing, and get the pulp temps recorded before it leaves.